Live streaming commerce and consumers' purchase intention: An uncertainty reduction perspective.
Benjiang LuZhenjiao ChenPublished in: Inf. Manag. (2021)
Keyphrases
- online shopping
- purchase intention
- live streaming
- online stores
- product quality
- electronic commerce
- peer to peer
- survey data
- streaming video
- virtual communities
- service quality
- limited bandwidth
- customer satisfaction
- quality control
- uncertain data
- metadata
- electronic word of mouth
- next generation networks
- quality degradation
- cellular networks
- personal information