How National Culture Impacts the Success of Project Customer Engagement: An Empirical Investigation.
Patrick LückmannMarcus LaumannPublished in: CENTERIS/ProjMAN/HCist (2016)
Keyphrases
- nsf funded
- project success
- quality function deployment
- project management
- case study
- electronic commerce
- success factors
- learning environment
- information infrastructure
- software projects
- customer service
- south african
- call center
- cultural differences
- open data
- marketing strategies
- data mining
- customer satisfaction
- united states
- data collection
- e learning