A review of customer relationship management: successes, advances, pitfalls and futures.
Bang NguyenDilip S. MutumPublished in: Bus. Process. Manag. J. (2012)
Keyphrases
- customer relationship management
- relationship management
- data mining systems
- data mining
- marketing strategies
- competitive advantage
- data mining applications
- customer churn
- data mining technology
- artificial intelligence
- customer retention
- call center
- customer base
- information systems
- customer segmentation
- association rules
- optimal solution