Assessing the Readiness of Firms for CRM: A Literature Review and Research Model.

Rosalie J. Ocker Susan M. Mudambi

Published in: HICSS (2003)

Keyphrases

literature review
neural network
computational model
case study
high level
decision support system
mathematical model
information technology
probabilistic model
probability distribution
management system
conceptual model
theoretical foundation
fuzzy theory
public libraries