Susan M. Mudambi

Publication Activity (10 Years)

Years Active: 2003-2024
Publications (10 Years): 3

Top Topics

Consumer Behavior

Social Influence

Technology Adoption

Top Venues

Comput. Hum. Behav.

Publications

David Schuff, Susan M. Mudambi, Mei-Xian Wang
Understanding the Review Bombing Phenomenon in Movies and Television. HICSS (2024)
Ermira Zifla, David Schuff, Susan M. Mudambi, Sunil Wattal
Not just for fun: The effect of pseudo-reviews on consumer behavior. Comput. Hum. Behav. 155 (2024)
Susan M. Mudambi, David Schuff, Ermira Zifla
What's "Funny" about Technology Adoption? Humorous Appropriation of Online Review Platforms. ICIS (2016)
Susan M. Mudambi, David Schuff, Zhewei Zhang
Why Aren't the Stars Aligned? An Analysis of Online Review Content and Star Ratings. HICSS (2014)
Laura Connors, Susan M. Mudambi, David Schuff
Is It the Review or the Reviewer? a Multi-Method Approach to Determine the Antecedents of Online Review Helpfulness. HICSS (2011)
Susan M. Mudambi, David Schuff
What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com. MIS Q. 34 (1) (2010)
Rosalie J. Ocker, Susan M. Mudambi
Assessing the Readiness of Firms for CRM: A Literature Review and Research Model. HICSS (2003)