An Instrument for Measuring Customer Satisfaction Toward Web Sites That Market Digital Products and Services.
Yi-Shun WangTzung-I TangJeung-tai Eddie TangPublished in: J. Electron. Commer. Res. (2001)
Keyphrases
- customer satisfaction
- service quality
- website
- customer support
- business opportunities
- market segments
- information goods
- marketing strategies
- customer reviews
- customer retention
- customer service
- digital goods
- service providers
- product design
- market share
- competitive advantage
- online shopping
- customer data
- electronic commerce
- web pages
- raw material
- user satisfaction
- web services
- customer loyalty
- information systems
- quality of service
- mobile services
- competitive market
- potential customers
- call center
- online stores
- web content
- internet banking
- database