Librarians' attitudes towards marketing library services.
Noa AharonyPublished in: J. Libr. Inf. Sci. (2009)
Keyphrases
- attitudes toward
- statistically significant
- web services
- computer technology
- high school
- college students
- online marketing
- service providers
- tourism industry
- information services
- social media
- website
- mobile payment
- customer service
- learning styles
- e learning
- perceived usefulness
- positive attitude
- control group
- customer relationship management
- financial services
- information resources
- potential customers
- survey instrument