Customer Segment Application of Machine Learning in Business Operation of China Mobile.
Qiaoyu LiWei YangYing LiuXiaofang LiuYaohong ZhaoJun ChuHaitao ZengXuefeng ZhaoChao DengJunlan FengPublished in: HPCC/DSS/SmartCity (2020)
Keyphrases
- electronic commerce
- customer relationship management
- customer behavior
- mobile devices
- direct marketing
- banking industry
- customer service
- low carbon
- customer data
- status quo
- information systems
- telecommunications industry
- business models
- business transactions
- mobile phone
- customer support
- marketing strategies
- decision making
- competitive environment
- business intelligence
- consumer behavior
- return on investment
- data mining
- knowledge management
- customer base
- mobile networks
- credit card
- mobile learning
- hong kong
- software vendors
- business process
- marketing campaigns
- business processes
- service management
- commercial banks
- electronic markets
- business environment
- economic development
- cloud computing
- customer churn
- competitive advantage
- customer loyalty
- supply chain
- mobile users
- customer retention
- online services