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The Role of Website Visual Design in Predicting Consumers' Purchase Intentions: An Empirical Study in a B2C Online Environment.

Abubaker Shaouf
Published in: Int. J. Online Mark. (2020)
Keyphrases
  • website
  • online environment
  • design process
  • visual information
  • learning algorithm
  • user interface
  • electronic commerce
  • statistically significant
  • user experience
  • website design