Customer Wallet Share Estimation for Manufacturers Based on Transaction Data.
Xiang LiAli ShemshadiLukasz P. OlechZbigniew MichalewiczPublished in: AusDM (2019)
Keyphrases
- transaction data
- credit card
- market basket data
- data mining
- customer transactions
- outlier detection
- itemsets
- association rules
- data mining techniques
- data mining applications
- electronic commerce
- fraud detection
- real world
- frequent itemsets
- third party
- data structure
- generalized association rules
- supply chain
- frequent patterns
- knowledge discovery
- mining association rules