Customer profitability forecasting using Big Data analytics: A case study of the insurance industry.
Kuangnan FangYefei JiangMalin SongPublished in: Comput. Ind. Eng. (2016)
Keyphrases
- big data analytics
- big data
- case study
- customer base
- market share
- point of sale
- social media
- short term
- customer service
- electronic commerce
- customer behavior
- test bed
- software vendors
- business opportunities
- churn prediction
- support vector regression
- prediction model
- customer churn
- data analysis
- long term
- market segments
- real world
- economic development
- forecasting model
- marketing strategies
- customer relationship management
- cloud computing
- knowledge discovery