An on-line customer information system at a gas-utility company.
Hirohide HinomotoPublished in: Inf. Manag. (1979)
Keyphrases
- information systems
- customer service
- customer data
- customer relationship management
- customer churn
- call center
- genetic algorithm
- customer satisfaction
- business strategy
- utility function
- customer support
- customer behavior
- retail banking
- electronic commerce
- customer segmentation
- credit card
- user satisfaction
- knowledge management
- case study
- information technology
- data mining
- churn prediction
- neural network
- customer base
- software vendors
- decision makers
- genetic search
- website
- databases