Privacy Preserving Computations for Viral Marketing: The Case of Rational Players.
Rica GonenTamir TassaPublished in: ARES (2016)
Keyphrases
- privacy preserving
- viral marketing
- privacy preserving data mining
- privacy preservation
- vertically partitioned data
- data privacy
- horizontally partitioned data
- multi party
- privacy protection
- naive bayesian classification
- privacy sensitive
- differential privacy
- private data
- preserving privacy
- record linkage
- private information
- influence maximization
- social networks
- privacy concerns
- sensitive information
- information diffusion
- sensitive data
- social media
- privacy preserving association rule mining
- data mining
- data publishing
- online social networks