The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web.
Wei-Na LeeSejung Marina ChoiPublished in: J. Comput. Mediat. Commun. (2005)
Keyphrases
- online communication
- website
- internet users
- instant messaging
- web applications
- online communities
- online stores
- online resources
- information overload
- comparison shopping
- web pages
- online databases
- web mining
- semantic web
- online consumer
- internet enabled
- social networking sites
- web resources
- linked data
- communication tools
- web users
- communication networks
- web content
- information sharing
- internet usage
- web documents
- online markets
- grocery shopping
- cross cultural
- online social
- social structures
- information sources
- end users