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Measuring e-Commerce Technology Enabled Business Value: An Exploratory Research.
Mo Adam Mahmood
Leopoldo A. Gemoets
Laura L. Hall
Francisco J. López
Ritesh Mariadas
Published in:
Int. J. E Bus. Res. (2008)
Keyphrases
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electronic commerce
case study
cost effective
business world
rapid development
key technologies
business models
emerging technologies
technological advances
information systems
information technology
empirical evidence
data mining technology