Machine-Learning-Based Approach for Anonymous Online Customer Purchase Intentions Using Clickstream Data.
Zhanming WenWeizhen LinHongwei LiuPublished in: Syst. (2023)
Keyphrases
- clickstream data
- machine learning
- online stores
- electronic commerce
- purchase behavior
- online retailers
- customer loyalty
- user centric
- marketing strategies
- internet shopping
- potential customers
- data mining
- website
- information extraction
- data analysis
- customer satisfaction
- mobile devices
- text classification
- web mining
- online shopping
- text mining