Zhanming Wen

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 2

Top Topics

Purchase Behavior

Internet Shopping

Top Venues

Publications

Yanjun Chen, Hongwei Liu, Zhanming Wen, Weizhen Lin
How Explainable Machine Learning Enhances Intelligence in Explaining Consumer Purchase Behavior: A Random Forest Model with Anchoring Effects. Syst. 11 (6) (2023)
Zhanming Wen, Weizhen Lin, Hongwei Liu
Machine-Learning-Based Approach for Anonymous Online Customer Purchase Intentions Using Clickstream Data. Syst. 11 (5) (2023)