Factors Influencing Consumer Responses to Marketing Gamification.
Bhupesh RajDeepak GuptaPublished in: ICACCI (2018)
Keyphrases
- factors influencing
- consumer behavior
- purchase behavior
- technology acceptance
- internet shopping
- factors affecting
- user experience
- internet advertising
- website
- marketing strategies
- purchasing behavior
- data mining
- online shopping
- decision making
- telecommunications industry
- game design
- electronic commerce
- online consumer
- social media
- electronic word of mouth
- grounded theory
- customer relationship management
- long term
- technology adoption
- perceived usefulness
- game mechanics
- customer service
- user interaction