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Bhupesh Raj
Publication Activity (10 Years)
Years Active: 2018-2018
Publications (10 Years): 1
Top Topics
Purchase Behavior
Technology Acceptance
Internet Shopping
Game Mechanics
Top Venues
ICACCI
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Publications
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Bhupesh Raj
,
Deepak Gupta
Factors Influencing Consumer Responses to Marketing Gamification.
ICACCI
(2018)