Follow Me: - The Impact of Opinion Majorities in Social Networks and the Role of Digital Maturity.
Patrick HalbachLaura BurbachMartina ZiefleAndré Calero-ValdezPublished in: HCI (17) (2019)
Keyphrases
- social networks
- viral marketing
- social network analysis
- network effects
- social interaction
- link prediction
- virtual communities
- social roles
- social dynamics
- high impact
- social relationships
- online social networks
- social networking
- sentiment analysis
- social media
- positive or negative
- social groups
- digital topology
- digital libraries
- knowledge base