How Blockchain Technology Can Benefit Marketing: Six Pending Research Areas.

Abderahman Rejeb John G. Keogh Horst Treiblmaier

Published in: Frontiers Blockchain (2020)

Keyphrases

data mining
enabling technology
high tech
rapid development
technological advances
case study
data mining technology
tourism industry
academia and industry
data processing
long term
decision making
artificial intelligence
personal computer
website
viral marketing
information retrieval
data sets