From Sales Funnel to Customer Journey.
Alina VenermoJukka RantalaTimo HolopainenPublished in: AHFE (9) (2020)
Keyphrases
- customer service
- customer behavior
- potential customers
- customer support
- customer preferences
- customer base
- electronic commerce
- customer satisfaction
- website
- transactional data
- customer relationship management
- business transactions
- database
- customer knowledge
- web usage
- customer segmentation
- behavior patterns
- quality function deployment
- customer data
- call center
- web logs
- genetic algorithm
- neural network
- data sets
- real time