Login / Signup
A novel interest evolution network based on transformer and a gated residual for CTR prediction in display advertising.
Chaoyong Qin
Jialin Xie
Qiuxian Jiang
Xin Chen
Published in:
Neural Comput. Appl. (2023)
Keyphrases
</>
online advertising
display advertising
prediction accuracy
prediction model
sponsored search
fuzzy logic
user behavior
prediction scheme
search advertising
advertising campaigns
budget constraints
behavioral targeting
fault diagnosis
user experience
prediction error
click prediction