Promoting Customers' Augmented Reality Immersion in Restaurants.
Travis K. HuangKuan-Yu LinYi-Ting WangChunta ChenPublished in: AMCIS (2022)
Keyphrases
- augmented reality
- virtual reality
- virtual objects
- customer satisfaction
- human computer interaction
- markerless
- mixed reality
- multi user
- real environment
- head mounted display
- promising experimental results demonstrate
- user interface
- mobile augmented reality
- virtual environment
- live video
- real scenes
- computer generated images
- learning games
- fiducial markers
- virtual world
- tangible interaction