Presentational effects of photos and text in electronic word-of-mouth on consumer decisions.

Jing Li Xin Xu Eric W. T. Ngai

Published in: Internet Res. (2023)

Keyphrases

electronic word of mouth
positive or negative
sentence level
decision making
positive and negative
keywords
text mining
information retrieval
decision makers
visual features
electronic commerce
prior studies
online reviews
sentiment analysis