Establishing a Stable Prediction Model of Loyal Customers for Repurchase Behavior.
Bo HsiaoLihChyun ShuTi Chun YehPublished in: PACIS (2017)
Keyphrases
- prediction model
- customer churn
- customer relationship management
- regression model
- neural network
- response surface methodology
- bp neural network
- wavelet neural network
- customer behavior
- service providers
- fuzzy neural network
- predictive model
- customer satisfaction
- stepwise regression
- exponential smoothing
- bp network
- software reliability
- ls svm
- data mining
- genetic algorithm