Optimal incentive timing strategies for product marketing on social networks.

Pankaj Dayama Aditya Karnik Y. Narahari

Published in: AAMAS (2012)

Keyphrases

social networks
viral marketing
optimal strategy
social media
consumer behavior
website
profit maximizing
early adopters
data mining
social network analysis
long term
community detection
social influence
product design
marketing strategies
worst case
dynamic programming