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The Effect of Media Advertising on Brand Consideration and Choice.

Nobuhiko TeruiMasataka BanGreg M. Allenby
Published in: Mark. Sci. (2011)
Keyphrases
  • computer vision
  • multimedia
  • multiscale
  • online advertising
  • cross media
  • machine learning
  • expert systems
  • social media
  • sponsored search
  • negative impact