How Will Electronic Word of Mouth Affect Consumer Purchase Intention?
Yi-Fen ChenCheng-Ho WeiJui-Feng HsiehChang-Lung HsiehPublished in: Int. J. Innov. Digit. Econ. (2022)
Keyphrases
- electronic word of mouth
- purchase intention
- online shopping
- product quality
- positive or negative
- online stores
- survey data
- virtual communities
- online reviews
- attitudes toward
- customer satisfaction
- process control
- positive and negative
- third party
- knowledge management
- social networks
- sentence level
- quality control
- service quality
- social interaction
- social network sites
- website