Beyond Customer Churn: Generating Personalized Actions to Retain Customers in a Retail Bank by a Recommender System Approach.
Michele GorgoglioneUmberto PannielloPublished in: J. Intell. Learn. Syst. Appl. (2011)
Keyphrases
- customer churn
- recommender systems
- customer relationship management
- product recommendation
- customer base
- retail banking
- prediction model
- user profiles
- churn prediction
- customer retention
- collaborative filtering
- customer segmentation
- customer behavior
- data mining technology
- eye tracking data
- e learning
- user preferences
- credit risk
- marketing strategies
- commercial banks
- customer data
- data mining
- supply chain
- data mining applications
- data mining methods
- information retrieval
- regression model