Electronic Marketing: New Rules for Electronic Marketing - An Obstacle to M-Commerce?
John WorthyNicholas GrahamPublished in: Comput. Law Secur. Rev. (2002)
Keyphrases
- data mining
- decision making
- website
- social media
- customer relationship management
- data mining technology
- consumer behavior
- genetic algorithm
- case study
- association rules
- long term
- telecommunications industry
- neural network
- potential customers
- mobile payment
- design automation
- marketing strategies
- business models
- attribute values
- electronic commerce