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Measuring Similarity between Brands using Followers' Post in Social Media.

Yiwei ZhangXueting WangYoshiaki SakaiToshihiko Yamasaki
Published in: MMAsia (2019)
Keyphrases
  • social media
  • measuring similarity
  • similarity measure
  • brand image
  • social networks
  • social networking
  • social media data
  • user generated content
  • social behavior
  • machine learning
  • pairwise
  • distance measure