Introduction to the Minitrack on Electronic Marketing.

Bruce D. Weinberg Ajit Kambil Lenita M. Davis

Published in: HICSS (2022)

Keyphrases

website
data mining
long term
social media
customer relationship management
predictive modeling
target audience
data sets
learning algorithm
data mining technology
marketing strategies
database marketing
design automation
legal information
short and long term
telecommunications industry