Modeling business representational activity online: A case study of a customer-centered business.
Nick V. FlorPaul P. MaglioPublished in: Knowl. Based Syst. (2004)
Keyphrases
- electronic commerce
- business intelligence
- business process
- business processes
- customer behavior
- business models
- data mining
- customer relationship management
- return on investment
- online learning
- decision making
- online services
- business rules
- customer service
- financial services
- internet enabled
- business owners
- supply chain management
- business applications
- data quality
- knowledge management
- customer support
- consumer behavior
- customer data
- customer loyalty
- end users
- real world