Login / Signup

Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan.

Chiung-Wen HsuYu-Lin ChangTzer-Shyong ChenTe-Yi ChangYu-Da Lin
Published in: IEEE Access (2021)
Keyphrases
  • machine learning
  • data analysis
  • marketing strategies
  • image segmentation
  • data mining
  • real world
  • text mining
  • case study
  • expert systems
  • data warehouse