A Hybrid LR/DT Classification Approach for Customer Attrition Risk Prediction in Retail Banking.
Juan LeiGang DiFrans CoenenYanbo J. WangPublished in: ICDM (Poster and Industry Proceedings) (2012)
Keyphrases
- retail banking
- customer churn
- churn prediction
- prediction model
- commercial banks
- feature extraction
- support vector machine
- machine learning
- decision trees
- prediction accuracy
- logistic regression
- decision rules
- classification accuracy
- knowledge discovery
- rough sets
- support vector machine svm
- regression model
- feature vectors
- customer data
- feature space
- data mining