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The Web as (a Weak) Enabler of New Marketing Approaches. An In-Depth Study of SMTEs in the Dolomites.
Mariangela Franch
Umberto Martini
Luisa Mich
Pierluigi Novi Inverardi
Federica Buffa
Published in:
ENTER (2006)
Keyphrases
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website
case study
empirical studies
data mining
decision making
web pages
web applications
statistical analysis
information systems
decision trees
digital libraries
long term
depth information
user generated content