Data management for customer relationship management: a web-based approach.
Dipen Sarabhai PatelDaniel Adomako AsamoahWakiuru WamwaraPublished in: Int. J. Bus. Inf. Syst. (2024)
Keyphrases
- customer relationship management
- data management
- relationship management
- customer churn
- competitive advantage
- data mining technology
- data mining systems
- databases
- data mining
- database systems
- database management systems
- data integration
- data mining applications
- query processing
- case study
- marketing strategies
- customer retention