Ethical Marketing AI?A Structured Literature Review of the Ethical Challenges Posed by Artificial Intelligence in the Domains of Marketing and Consumer Behavior.
Yiran SuEmma Junhong WangPierre BerthonPublished in: HICSS (2023)
Keyphrases
- consumer behavior
- artificial intelligence
- literature review
- online shopping
- ethical issues
- real world
- marketing strategies
- expert systems
- purchasing behavior
- case based reasoning
- online consumer
- case study
- intelligent systems
- computational intelligence
- current issues
- decision making
- knowledge based systems
- life cycle
- web mining
- decision support system
- information systems
- data mining