Pierre Berthon

Publication Activity (10 Years)

Years Active: 1998-2023
Publications (10 Years): 1

Top Topics

Online Consumer

Literature Review

Artificial Intelligence

Top Venues

Publications

Yiran Su, Emma Junhong Wang, Pierre Berthon
Ethical Marketing AI?A Structured Literature Review of the Ethical Challenges Posed by Artificial Intelligence in the Domains of Marketing and Consumer Behavior. HICSS (2023)
Pierre Berthon, Constantine Katsikeas
Essai: weaving postmodernism. Internet Res. 8 (2) (1998)