A novel decision rules approach for customer relationship management of the airline market.
James J. H. LiouPublished in: Expert Syst. Appl. (2009)
Keyphrases
- decision rules
- customer relationship management
- customer retention
- customer base
- call center
- rough sets
- relationship management
- decision trees
- marketing strategies
- decision table
- customer churn
- data mining applications
- competitive advantage
- data mining
- rough set theory
- data mining technology
- rule induction
- rule sets
- decision support
- software engineering
- data sets
- service level
- data management
- response time
- business opportunities
- expert systems
- neural network