Segmenting Bank Customers by Resistance to Mobile Banking.
Tommi LaukkanenSuvi SinkkonenMarke KivijarviPekka LaukkanenPublished in: ICMB (2007)
Keyphrases
- banking industry
- banking services
- commercial banks
- return on investment
- driving forces
- information technology
- financial services
- money laundering
- mobile devices
- mobile phone
- saudi arabia
- risk management
- retail banking
- marketing strategies
- credit card
- customer churn
- credit risk
- context aware
- customer satisfaction
- internet banking
- mobile computing
- mobile applications
- mobile communication
- communication technologies
- end users
- data mining