Marketing strategies in virtual worlds.
Tsz-Wai LuiGabriele PiccoliBlake IvesPublished in: Data Base (2007)
Keyphrases
- virtual world
- marketing strategies
- virtual environment
- direct marketing
- customer satisfaction
- customer relationship management
- mixed reality
- virtual reality
- online marketing
- life cycle
- virtual communities
- physical world
- support systems
- search engine optimization
- search engine marketing
- decision making
- management system
- virtual space
- social media
- knowledge base