Cash-back rewards versus equity-based electronic loyalty programs in e-commerce.
Kemal AltinkemerYasin OzcelikPublished in: Inf. Syst. E Bus. Manag. (2009)
Keyphrases
- electronic business
- electronic commerce
- electronic marketplaces
- reinforcement learning
- automatic programming
- electronic markets
- computer programs
- customer loyalty
- undergraduate engineering
- design automation
- bandit problems
- electronic payment
- multi armed bandits
- customer relationship management
- mobile commerce
- customer satisfaction
- data mining
- potential customers
- multiarmed bandit