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Culture and acceptance of global web sites: a cross-country study of the effects of national cultural values on acceptance of a personal web portal.

Xin LiTraci J. HessAnna Lazarova McNabYanjun Yu
Published in: Data Base (2009)
Keyphrases
  • cultural dimensions
  • website
  • cultural differences
  • cognitive style
  • cross cultural
  • personal web
  • data driven
  • databases
  • attitudes toward
  • technology acceptance