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Social media technology for the strategic positioning of small and medium-sized enterprises: Empirical evidence from Kenya.
Joshua Rumo Arongo Ndiege
Published in:
Electron. J. Inf. Syst. Dev. Ctries. (2019)
Keyphrases
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empirical evidence
small and medium sized enterprises
social media
case study
electronic commerce
social networks
cost effective
crisis management
manufacturing enterprises
multimedia
multi agent
cooperative
data driven
information and communication technologies
senior management