Recommendation System for Retail Business Using Customer Segmentation: Case Study of Tuenjai Company in Surat Thani, Thailand.
Pattarawan GunglinSiriwan KajornkasiratKritsada PuangsuwanPublished in: KST (2024)
Keyphrases
- customer segmentation
- customer behavior
- case study
- customer data
- customer service
- customer relationship management
- data mining
- data mining methods
- behavior patterns
- historical data
- customer churn
- business intelligence
- transactional data
- clustering analysis
- knowledge management
- log files
- competitive advantage
- web logs
- customer satisfaction
- association rule mining
- information systems
- collaborative filtering
- marketing strategies
- real world
- knowledge discovery
- recommender systems
- information technology
- decision trees
- website
- business processes