Customer relationship management (CRM) in business-to-business (B2B) e-commerce.
Yun E. ZengH. Joseph WenDavid C. YenPublished in: Inf. Manag. Comput. Secur. (2003)
Keyphrases
- customer relationship management
- relationship management
- competitive advantage
- data mining
- marketing strategies
- data mining systems
- customer retention
- data mining technology
- data mining applications
- enterprise resource planning
- customer base
- customer churn
- call center
- information systems
- electronic commerce
- business processes
- customer data
- business activities
- customer segmentation
- olap tools
- knowledge management
- clustering algorithm
- machine learning