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Connecting Customer Relationship Management Systems to Social Networks.

Hanno ZwikstraFrederik HogenboomDamir VandicFlavius Frasincar
Published in: KMO (2012)
Keyphrases
  • customer relationship management
  • social networks
  • data mining systems
  • database systems
  • social network analysis
  • customer churn
  • data mining
  • social media
  • object oriented
  • data mining applications