The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective.
Woon Kian ChongKa Lok ManMucheol KimPublished in: Enterp. Inf. Syst. (2018)
Keyphrases
- electronic commerce
- data mining
- decision making
- small and medium sized enterprises
- social media
- high impact
- marketing strategies
- information and communication technologies
- long term
- multiscale
- artificial intelligence
- real world
- data sets
- supply chain
- viewpoint
- position and orientation
- computer vision
- customer behavior